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Whether you’re fully adopting a vegan lifestyle or simply trying something new – these are the cruelty-free makeup products you need on your radar this month.

 

The new year marks a time to reset habits and start anew. From trying the latest beauty trends to refreshing your makeup bag – there’s something quite rewarding about switching up your routine in January.


This year, we’ve made it easier than ever to embrace Veganuary. To help anyone hoping to be more eco-conscious and give up animal products, we’ve put together the ultimate cruelty-free edit. Whether you want to make your eyes shimmer, cheeks glow or lips soften, we have all the vegan-friendly makeup you need.

What does vegan-friendly mean?
Vegan-friendly means something is free of all animal products and animal by-products such as beeswax, milk substance, egg whites and honey. Cruelty-free means that neither the products, nor their ingredients, have been tested on animals at any point in the development process. We are so proud to be a 100% cruelty-free makeup brand and PETA certified.

 



Start as you mean to go on: here are four products to incorporate into your beauty routine if you're hoping to go vegan for January and maybe beyond.

1. Shadow Flip
Now face masks are an essential accessory, our eye makeup needs to up its game. For a statement look, try our vegan Shadow Flip formulas; they create a high-impact, multi-chrome effect in seconds.


With a light, creamy formulation, the colour-flipping pigments create an otherworldly metallic finish that blends seamlessly in just one simple step. Watch the colour appear to change as light reflects off the contours of the eyelid and eye crease.


Applying Shadow Flip couldn’t be easier too. Using the doe-foot applicator, simply dot the shadow on the lid and blend with your fingertip. Choose between three stunning shades: Peacock (green to purple), Ember (orange to green) and Wonder (pink to green).

 



2. Dewy Blush
Give your cheeks a radiant pop of colour with our vegan-friendly Dewy Blush – the next-generation gel tint that’s set to shake up your beauty routine. Created with natural extracts of yuzu and dragon fruit, its ultra-lightweight formula leaves a subtle hint of colour that blends effortlessly into a glass-like sheen.


For an instant complexion refresh, apply two to three small dots onto the apples of the cheeks, and blend upwards and into the skin for a beautifully flushed finish. The best part? You can choose from four natural shades with fruity scents: Papaya, Watermelon, Coconut and Pomegranate.

 



3. Triple Shot XXL Mascara
Everyone needs a knockout mascara in their beauty arsenal and our bestselling Triple Shot XXL mascara is exactly that. Infused with Diamond Powder, the vegan-friendly essential promises dramatic, feathery lashes that won’t smudge all day.


In a fierce black pigment, this volumizing brush defines lashes with every coat. Plus, its flower shaped fibres work to lengthen the lashes longer than traditional mascara formulations. Apply one to two coats from root to top for out of this world length and thick, fluffy and natural volume.

 



4. Disco Nap Lip Mask
Combat chapped lips this season with our Disco Nap Lip Mask: the multi-tasking prep and care product your beauty routine needs. Helping to boost moisture and soothe dryness, the nourishing vegan formula melts into the lips with intense hydration.


To create full, cushiony lips with a defined finish, apply the indulgent balm throughout the day. Smooth onto the lips generously before bed for an intense overnight treatment – and wake up with dream-worthy super soft lips.

Check out the blog for more beauty tips and techniques, including the secret to creating salon-level nail art at home and the most flattering eyeshadow shades for your skin tone. Keep an eye out for new Ciaté London products launching too. And, as always, make sure to share your makeup looks with the hashtag #Ciate for the chance to be featured on our Instagram.

With Love
Ciaté  London - who we are

Ciaté London is the standout, indie British brand known for innovative, magical, approachable beauty. Pushing boundaries for over 10 years, we set trends, we do it right and we've only just begun. Ciaté London. Beauty unexpected. What's more, we are proud to be PETA certified and cruelty free.

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