Ciaté x SmileyWorld is here!

Ciaté x SmileyWorld is here!


The feel-good collaboration of the year has arrived! Combining our innovation and creativity with Smiley’s powers of self-expression, this collection is fun, colourful, and is formulated with ingredients to energise and boost your mood!


From the suits-all red and nude Smiley face embossed lipsticks to the super-creative Smiley nail stickers that will unleash your inner nail artist, this collection has something for everyone.


Achieve the nail art trend seen on everyone including Harry Styles!
Smiley world is not only a movement for positivity but a brand that has strong connections to streetwear and the music scene. When we saw Harry Styles wearing Smiley face nails, we couldn’t believe it as we had been developing our very own Ciaté x Smiley nails stickers to easily create this look! The eye-catching nail stickers are super easy to apply. Simply lift your chosen design off the sheet and apply onto a polished nail for a mood boosting, feel good nail look in seconds. For extra longevity? Lock in the sticker with a clear top-coat and cheat your way to a pro-looking manicure.


Why this new shade of lipstick from Ciaté is the perfect shade of red
We’re all on an endless quest to find the best shade of red, and this time we think we’ve achieved it with our Smile On Lipstick in the shade Be Proud. The intensely pigmented formula has a satin-soft finish which leaves your lips looking full, nourished and feeling fabulous.



The perfect red tone is a suits-all shade and the lipstick bullet has Smiley faces embossed on it. You’ll not be able to resist smiling!


Easy ways to wear coloured mascara
If you’re looking for an easy way to inject some colour into your look, look no further than our Keep an Eye On Coloured Mascara.



Available in three shades Be Brave (pink), Be Bold (aqua) and Be Happy
(yellow), these can be used as a lash topper to add a hint of colour to the tips of your lashes. They’ll only be noticed when you are standing in direct sunlight or if it’s seen up close. Super fun and unexpected. If you’re feeling flash, make a statement by layering the coloured mascara on. Very editorial vibes!


How poppy extract and cacao extract bring the vibes
Most of the products in the Smiley collection are formulated to include poppy and cacao extract, but the one that you’ll be applying throughout the day is our Smooth On Lip Balm. It’s a gel-like balm texture that glides on the soft, glossy and lightly pink tinted lips. Like the lipstick, the bullet of the balm is covered with a cute Smiley face embossing. As well as giving the lips a hit of hydration, the poppy extract helps to boost your mood and the cacao extract will energize you!


Why skin prep is the most important stage of any makeup look
Get a bit of self-care in and prep your under-eye area before your makeup routine. Our Energy Boost under-eye patches are printed with happy Smiley faces for a feel-good moment in the morning. Each patch is uniquely dry infused with rejuvenating cica extract, energising cacao extracts and collagen promoting copper peptides, for ultra-refreshed and de-puffed under eyes.


Get that summer feeling with shimmering warm metallics
Experiment with intense colour and shimmer with the Wink On Eyeshadow Palette, with four mix-and-match metallic shades, designed to enhance and complement the eye for that sunkissed summer feeling. Pack the pigment on with fingers and blend out the edges with a fluffy shadow brush for a high-impact foiled look.


“We’re so excited to launch another truly unexpected and unique Ciaté collection. I fell in love with Smiley’s quirky and colourful imagery and their simple message of ‘Take Time To Smile’. Ciaté and Smiley are industry disruptors and counter-culture lovers, and we both ultimately believe positivity is power and happiness is beautiful.” – Charlotte Knight, Ciaté London CEO and Founder