Fierce, creative, and undoubtedly our favourite character in The Incredibles franchise: fashion designer Edna Mode is never anything but fully herself. She's innovative, plays by her own rules and won’t take anything less than what she deserves. A true motivator to her superhero friends, Edna aspires to be the very best at what she does.
For these reasons – and many others! – we’re so excited to introduce our new Ciaté London Pixar Edna Mode Collection. Embodying her visionary style, the four-piece line-up is an homage to the bold, bright and brilliant days of pop art – with powerful pigments and dynamic formulations and formats. Keep scrolling to discover the advanced new products.
Be Bold Gel Eyeliner and Fight! Win! Gel Eyeliner
Packed with attention-grabbing pigments, the pink and aqua eyeliner duo has been developed with a future-thinking gel-pencil formulation. Its rich, creamy texture leaves a silky-smooth finish and the liners effortlessly glide onto the eyelid and line for a standout look that can be perfected with ease.
An everyday staple, the Never Look Back Eye and Face Palette features six pigment-packed eye shadows and two buttery-soft complexion powders. From bright violets and bold berry tones to soft minks and subtle bronzes – the palette provides the ultimate colour range for your own fashionista creations.
"I never look back, dahling. It distracts from the now." — Edna Mode
Fashion Maven Weightless Lip Shadow
Made with a unique powder formula, Fashion Maven delivers a buildable satin finish with an invisible, weightless feel. The berry nude hero is enriched with our exclusive Triple-R Complex© to rejuvenate, renew and replenish lips. Apply with your fingers or our Multi Brush to create a plump, cushioned effect that lasts.
"Edna Mode is a worldwide icon of true style; she’s timeless yet cutting-edge. When discussing who we felt could be our next collaborator, we kept circling back to her. There’s a synergy between the way that Edna fuses together developing technology, power and style and the way in which we develop our products,” Charlotte Knight, Ciaté London Founder and CEO.
“We look to bring unexpected, future-thinking formats to the table with every beauty launch – and The Edna Mode Collection embodies just that. As a female founder and businesswoman, I draw inspiration from strong women, and Edna is as strong as they come. She’s stylish, fearless and fierce – I hope this collection reminds us all to be a little more Edna, every day.”Share your favourite Ciaté London Disney Pixar Edna Mode makeup looks with the hashtag #ciate for the chance to be featured on our Instagram.