Founded in 2009 by celebrity nail technician Charlotte Knight, we quickly became known for pushing the boundaries with innovative formulations and iconic nail products.
Since expanding into makeup, we have remained pioneers in the industry.
We bring you the newest product innovations like the world’s first transforming liquid lipstick, Glitter Flip, and beauty editor favourite Dewy Stix highlighting balm.
Enhance. Express. Experiment.
Whether you are looking to find the most sophisticated enhancing formulas or bring out your inner artist, our products help you explore your individual style. Makeup should be creative and beautiful. We don’t believe in rules.