5 reasons you’ll love our new Shadow Flip eyeshadow

5 reasons you’ll love our new Shadow Flip eyeshadow


We believe there’s no better canvas than the eyes – it’s the first thing we notice and, with eyeliners, palettes and mascaras, the statement looks are endless.

But creating dramatic eye makeup doesn’t have to be complicated. Introducing Shadow Flip; our new liquid shadow that offers a dazzling multi-tonal look in seconds.

Available in three stunning shades – Peacock, Ember and Wonder – it’s the ultimate shortcut to high-impact beauty.

Here’s five reasons you need Shadow Flip in your makeup collection

1. Its shade-shifting chrome effect

With structural colour-flipping pigments that appear to change as light reflects off the eye contours, Shadow Flip creates a visually striking finish that lasts all day.

Whether you’re seeking a rich metallic look or a softer golden style, it’s an effortless way to experiment with unexpected duo-tones.

Choose from three mesmerizing shades – Peacock (green to purple), Ember (orange to green) and Wonder (pink to green) – and let the contrasting chrome pigments do all the hard work.

2. It’s so easy to use

Possibly our favourite thing about Shadow Flip is how its light, creamy formulation creates a stunning foiled finish in less than a minute.

Forget hours of blending; applying Shadow Flip couldn’t be easier. Simply dot the shadow on your eyelid using the doe-foot applicator and blend in with your fingertip.

For intense definition, we recommend coating your lashes with our bestselling Triple Shot XXL Mascara – it’ll add thick, fluffy volume and out of this world length.



3. It suits all skin tones

Most importantly, Shadow Flip is makeup we can all enjoy. A swipe of metallic
eyeshadow has a way of making everyone look instantly more alive, fresher and a
little bit happier.

“Bold, vibrant colours are great at brightening up the face, meaning this is a universal trend,” Charlotte Knight, Founder and CEO of Ciaté London.

Whether you consider yourself fair, medium, dark – or somewhere in between – all three Shadow Flip shades promise to look great on you.

4. It’s surprisingly versatile

Love getting creative with your makeup? Shadow Flips can all be blended together or used as eyeliner; just apply a small amount of liquid to the inner corner or centre of your eyelid.

However you opt to wear Shadow Flip, Charlotte suggests paring everything else back: “A natural-looking base and neutral lips will leave your eyes to be the centre of attention”.

We recommend applying our radiant Extraordinary Foundation – it’s got amazing reviews! – and a little Hydrating Lip Oil for a healthy, glowing complexion.



5. It’s the perfect on-the-go size

Nothing dials up a look for after-hours quite like a dramatic eye. Whether you’re short on time or something spontaneous pops up, a touch of Shadow Flip can take you from office to off-duty right away.

Plus, its sleek, compact shape is perfect for carrying everywhere; it’ll slip effortlessly into all of your favourite handbags and pockets.

A must have for your makeup bag, Shadow Flip is the beauty essential you can depend on wherever you’re heading.

Shop Shadow Flip

Get creative and share your Shadow Flip looks with the hashtag #Ciate for the
chance to be featured on our Instagram.